Logo Making Without Graphic Skills
This week I enjoyed trying different logo making
software to make a logo. There are many different
tools available to create simple or complex logos. It is no surprise that logos are such a
central part of brand identity. Look at brands like Nike or McDonalds, whose
logos are so ubiquitous that they can be instantly recognized without their
name attached.
It is interesting that some of the most successful
logos are not conceptual or complex at all. They are just simple combination of symbols
and text that create distinct images. It is also said that good logo designs
are distinctive, appropriate, practical, graphic, simple and that they convey intended
messages.
The most successful logos are easy to remember and
easy to understand. The basic reality of design is that simple logos are more
memorable. As mentioned earlier, there are many logo designs tools available to
people who want to create logos. The good
news about these tools is that they are diverse in terms of usage. There are
those that do not need any coding or graphic design skills. Tools like Canva
are friendly to people who have no graphic technological skills.
Finally, what we need to appreciate is that good logo
designs are memorable and often make a great first impression.
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